There Are Better Ways...

... to make a career.
Had to post from a host of images found here.
http://www.creativeguerrillamarketing.com/guerrilla-marketing/lifes-short-wrong-job-marketing-campaign/

Using A Typewriter To Paint... Totally Normal.. Right?!

Found this in my GoogleReader and I agree with the short statement at the end of the write up, "I don’t know how practical painting an image with a color typewriter is..." but I would sure as hell give it a try. Although, I must admit, the patience to transform this is probably something beyond me at most times, I love the idea though.


CREDIT: This is Colossal 

They Walk Among Us.. At Least For PR

In their efforts to protest the pulling of AMC and The Walking Dead from the DISH Network, an organized infestation in NYC took zombies off the television and put them into the mainstream daily lives of us, the living. It was a clever way to say, "Put Zombies Back on TV'. I commend the commitment and execution. Definitely higher up on the production scale (for obvious reasons) than previous zombie outings I've seen. Either way, I'm a fan.

http://www.keepamcnetworks.com/putzombiesback/

Another Day, A Different Person

Toshiba and Intel have joined to make another social film with a premiss I find to be pretty interesting. Aside from having a couple stars in it, the main character changes everyday... what? Well, pulled from the SF Egotist (and i agree), "It's a great twist: everyone has the chance to audition to play the role of the main character Alex, whose appearance changes on a daily basis. The trailer is below and you can audition for the lead on Facebook." Check out the trailer below.

ARTICLE FROM THE EGOTIST

What's In Your Peephole?

Sounds gross, I know. But it got your attention eh? Well, I was surfing through the never ending succubus that is the Newsfeed of Facebook when I stumbled upon this little image for Papa Johns Pizza posted by Art & Design. Definitely a clever way to advertise and be creepy, both of which I'm a fan of.

Moms Have The Hardest Job, But The Best Job

Ok, so admittedly I wrote this a while back, well around Mother's Day as I saw this spot. I forgot to post it, but having just posted something on the BBC promotion of the Olympics, I think it's appropriate to post now. The music, composition of stories and global feel that is the essence of the message all combine to move you... and well, frankly makes me want to hug my mom, like right now. Man, how many soccer games all over did she drive my brother and I too? How many orange slices were cut and juice boxes loaded into the cooler? Either way, Thank you Mom. There aren't words to say how much it means.

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Being a Mom is the hardest job anyone can do... and straight from AgencySpy is the spot that I want to share,

"Kicking off what’s being declared P&G’s biggest campaign in the company’s 174-year history is the above two-minute spot, “Best Job.” Shot in London, Rio de Janeiro, Los Angeles and Beijing by award-winning director Alejandro González Iñárritu (21 Grams, Babel, Amores Perros, Nike “Write the Future”),“Best Job” launched today on TV and social media, coinciding with April 17 marking 100 days until the upcoming Olympic Summer Games in London. The “Thank You, Mom” campaign by W+K also features a custom tab on P&G’s Facebook page, which allows visitors to send personal notes of gratitude to their mothers which are posted to a stream on the app and to users’ Walls."

Animating The Olympics

The Olympics are coming. They are coming very soon. July 27th to be exact. I couldn't be more excited and this animated (yes, I said animated) teaser for the games is fantastic. It's short, it's sweet, but it's also is outside the realm of the norm for what one might expect the Olympic Games to be promoted with. Not historical footage? Or even real life footage? Wait, using animation? Yes. And I think it works. It works well, integrating the sports into the city and it's environment. Something more human as the shops open for the day with the racetrack right outside their windows. You can disagree, but I think I like it.

Cookies Are Gay

Well, at least in this case they might be. Looks like Oreo has stirred up some serious controversy with their support of the LGBT community and this little ad. I say way to go. Supporting what you believe in as a company. Despite the backlash, you have gained far more support from the likes of us, not only in the community, but those who will continue to push the communication boundaries. Those who dare to put themselves out there. I commend the Kraft food company for sticking to their guns and running with it. Hell, they've sure gotten some press around it (and working towards almost a quarter of a million likes in 48 hours).

Below is the simple and well done execution, straight from their Facebook page. Also included the article from the Huffington Post on the swirl of upset cookie eaters who seem to have a problem with colored frosting. Too bad, just means more for us!

HUFFINGTON POST - Article

Going Beyond The Team

This is one of those posts where I talk more about my own life than what I'm observing. I previously posted the 'It Gets Better' video that I was fortunate to be a part of in association with my soccer club, the SF Spikes. After that was produced, Tim Kulikowski, the director (and a fellow Spike) wanted to go further. He set out to make a short film of how being a part of the SF Spikes has influenced us off the pitch. 5 of us were chosen from the previous to tell a bit of our story and let the cameras into our personal lives. For me this included my boyfriend, the parental units, my brother and even a very close family friend, who we'll call "Little J". Both of our families have grown up together and he has more recently come out of the closet. This allows me to offer support and guidance to him in his youthful age, Something at 18 and 19 I didn't have. That said, the film was submitted and accepted to the LGBT Film Festival, Frameline36. It will be shown with a couple other sports related films and I encourage anyone who can make the screening to come out. The link to buy tickets is below, as well as the movie poster/postcard that I designed with the director for promotional use.

It's a bit weird seeing myself on film in a room with 4 people, but now this is going to be in a 450-seat theatre, shown over Pride weekend, this coming Saturday, 6/23. Going to be interesting as I'm sure my father might get embarrassed. My mother was a natural and having my little brother be a part of it is huge. I'm very honored to have been a part of this. For the rest on the film, well, you'll just have to come see it on the silver screen!

TICKETS AND SHOWING INFORMATION:
http://ticketing.frameline.org/festival/film/detail.aspx?id=2492&FID=49

'BEYOND THE TEAM' ON FACEBOOK
http://www.facebook.com/BeyondTheTeam

What They Really Think About Advertising

At a forum in Cannes next week, Deutsch LA will be presenting research findings about agency turnover. Here are 3 shorts created to demonstrate the frustrations of the industry shared across Account, Creative and Production. I can't say that I don't sympathize at times with some of the sentiments, but I will say that I still stand behind my choice to be in this industry and have a belief in it.


From the Account POV



From the Creative POV



From the Producer PV