Latest From Twofifteen

Taking pride in the agency I work for, I'm posting the agencies latest efforts for Halo 4 and Fuze Tea. Posted on multiple advertising resources this week, we've got the Halo 4 E3 trailer and the Fuze Tea zoetrope for CocaCola's tea line.

FUZE Zoetrope


HALO 4 E3 Trailer

JCPenny Goes Gay

As time goes on and the war on same sex marriage ventures forward, it is nice to see larger companies embracing the LGBT community and incorporating into their advertisements. Not always winners, but I think this one is pretty nice. Much more a reality. Recently JCPenny has done so with their latest ad that my roommate brought to my attention. Wanted to share this and see what people thought.

Here is the ORIGINAL ARTICLE that was passed on to me. I think the copy in the ad is sincere, honest and most importantly, it's simple.

"He's the swim coach, tent maker, best friend, bike fixer and hug giver - all rolled into one. Or two."

What do you think?

   

Beckham Does Beethoven

As a soccer fan, recreational player and well, advertising junkie, I stumbled across this little clip today on AdverBlog. Now if only I could get that footwork...

The Sweet Sounds of a Drunken Songbird

I can only imagine what it would be like if a group of my friends and I were to participate in this. I won't karaoke outside of a group setting, mostly because I need to fall under the mass of voices to not have anyone's ears bleed. I thought this was a clever idea and definitely makes for some fun times, especially with those insisting they aren't trashed. It's blasted on screen just how much they've had to drink and comparing that to their sweet, sultry vocals.

All In The Circle

This is one of those performances that get's you to stop and watch. As I should be working on some pending projects, I find myself staring in awe of the sheer self control, manipulation and talent it takes this guy to perform with in the beautiful way that he does. Truly impressed. So fluid, so gorgeous. It's one of those things you just have to watch and appreciate.

Stains Are Annoying.

Saw this spot today while watching something on the TV (it's not important). I had to rewind and watch it over again. More so because I appreciated what reminded me of the Sour Patch kids commercials (First 'sour', then 'sweet'). Although I will say I would chase down this little bushel of grapes and stomp it into a nice bottle of vino if it tried this with me.

The Reality, In Venn Diagram Form

There is a reality in the world of commercial art and design.. a friend passed on this venn diagram to me today. I felt the need to post. You get 2 of the outer circles, but you can't have all 3. 'enough said. The graphic speaks for itself.

Moms Have The Hardest Job

Being a Mom is the hardest job anyone can do... and straight from AgencySpy today, "Kicking off what’s being declared P&G’s biggest campaign in the company’s 174-year history is the above two-minute spot, “Best Job.” Shot in London, Rio de Janeiro, Los Angeles and Beijing by award-winning director Alejandro González Iñárritu (21 Grams, Babel, Amores Perros, Nike “Write the Future”),“Best Job” launched today on TV and social media, coinciding with April 17 marking 100 days until the upcoming Olympic Summer Games in London. The “Thank You, Mom” campaign by W+K also features a custom tab on P&G’s Facebook page, which allows visitors to send personal notes of gratitude to their mothers which are posted to a stream on the app and to users’ Walls."

Makes you think, might even start tears welling up in the corners of your eyeballs. Either way, it's nicely done. Very emotional and makes me want to hug my own mother, like, right now.

The Life Of A Plant

It's a lot harder than you think, according to this spot. Now I'm not so sure if that was my shrub-like destiny that I would want to be a plant... or any kind of foliage for that matter.

Smell That... It Smells Like Change

Things happen in life, that shake things up, make you gain perspective. Think about what's next, and saying good bye to a previous chapter of your life. Now is that time, time to make a checklist, get things in order, and take steps in a new direction. Here goes nothing, but in all honesty, I can't wait. It's time. And the recent things surrounding work and life have put things into a new light. A wake up call, if you will. Stay tuned for some awesomeness, cause it's coming.