As I went through the Creativity 50, which I have yet to post about, I came across the Dove campaign, 'Sketches' linked to creative mind at Ogilvy Brazil, Anselmo Ramos. As soon as I went through sometimes emotional video, I felt the need to slap it up here and share. I think it's a thoughtful and simple tactic with an honest approach to its execution.
// credit: Creativity
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