Cookies Are Gay

Well, at least in this case they might be. Looks like Oreo has stirred up some serious controversy with their support of the LGBT community and this little ad. I say way to go. Supporting what you believe in as a company. Despite the backlash, you have gained far more support from the likes of us, not only in the community, but those who will continue to push the communication boundaries. Those who dare to put themselves out there. I commend the Kraft food company for sticking to their guns and running with it. Hell, they've sure gotten some press around it (and working towards almost a quarter of a million likes in 48 hours).

Below is the simple and well done execution, straight from their Facebook page. Also included the article from the Huffington Post on the swirl of upset cookie eaters who seem to have a problem with colored frosting. Too bad, just means more for us!

HUFFINGTON POST - Article

Going Beyond The Team

This is one of those posts where I talk more about my own life than what I'm observing. I previously posted the 'It Gets Better' video that I was fortunate to be a part of in association with my soccer club, the SF Spikes. After that was produced, Tim Kulikowski, the director (and a fellow Spike) wanted to go further. He set out to make a short film of how being a part of the SF Spikes has influenced us off the pitch. 5 of us were chosen from the previous to tell a bit of our story and let the cameras into our personal lives. For me this included my boyfriend, the parental units, my brother and even a very close family friend, who we'll call "Little J". Both of our families have grown up together and he has more recently come out of the closet. This allows me to offer support and guidance to him in his youthful age, Something at 18 and 19 I didn't have. That said, the film was submitted and accepted to the LGBT Film Festival, Frameline36. It will be shown with a couple other sports related films and I encourage anyone who can make the screening to come out. The link to buy tickets is below, as well as the movie poster/postcard that I designed with the director for promotional use.

It's a bit weird seeing myself on film in a room with 4 people, but now this is going to be in a 450-seat theatre, shown over Pride weekend, this coming Saturday, 6/23. Going to be interesting as I'm sure my father might get embarrassed. My mother was a natural and having my little brother be a part of it is huge. I'm very honored to have been a part of this. For the rest on the film, well, you'll just have to come see it on the silver screen!

TICKETS AND SHOWING INFORMATION:
http://ticketing.frameline.org/festival/film/detail.aspx?id=2492&FID=49

'BEYOND THE TEAM' ON FACEBOOK
http://www.facebook.com/BeyondTheTeam

What They Really Think About Advertising

At a forum in Cannes next week, Deutsch LA will be presenting research findings about agency turnover. Here are 3 shorts created to demonstrate the frustrations of the industry shared across Account, Creative and Production. I can't say that I don't sympathize at times with some of the sentiments, but I will say that I still stand behind my choice to be in this industry and have a belief in it.


From the Account POV



From the Creative POV



From the Producer PV

Latest From Twofifteen

Taking pride in the agency I work for, I'm posting the agencies latest efforts for Halo 4 and Fuze Tea. Posted on multiple advertising resources this week, we've got the Halo 4 E3 trailer and the Fuze Tea zoetrope for CocaCola's tea line.

FUZE Zoetrope


HALO 4 E3 Trailer

JCPenny Goes Gay

As time goes on and the war on same sex marriage ventures forward, it is nice to see larger companies embracing the LGBT community and incorporating into their advertisements. Not always winners, but I think this one is pretty nice. Much more a reality. Recently JCPenny has done so with their latest ad that my roommate brought to my attention. Wanted to share this and see what people thought.

Here is the ORIGINAL ARTICLE that was passed on to me. I think the copy in the ad is sincere, honest and most importantly, it's simple.

"He's the swim coach, tent maker, best friend, bike fixer and hug giver - all rolled into one. Or two."

What do you think?