Lee Clow on Advertising

“There's still a lot of the joy and energy [in the ad business] but it's ultimately harder. We seem to be doing so much more interesting work, but only a small fraction of it ends up seeing the light of day. The disappointment in the industry is that clients know less than they ever have in terms of how brands should behave. That makes our job incredibly difficult due to the number of fresh ideas we invent, and then clients' trouble with making decisions and pulling the trigger.”

If you don't know the name, you'll definitely know his work. He's a legend in the Ad business, most famous for his work with Apple. Check out the credit link for the full recap of the interview with Clow. It's not long well worth the quick read and he makes some very good points about today's business.

// credit: Creativity