Nice social media flip on the hashtag craze by Water if Life, specifically around "first world problems". Simple, yet powerful positioning on the things we take for granted. See more on the Adverblog post.
credit // Adverblog
“I accidentally cut my grapefruit on the wrong axis #firstworldproblem”
“Sat in the front row of a movie theater and now my neck is sore. #FirstWorldProblems”
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