Music On Paper

You know when you hear or read about an idea, concept or innovation and it strikes you.. like it was something you've heard before, or it just feels like it must have been done before? Well, here's one of those...

Instantly drawn to the magnitude of this idea. The sentiments shared by the author (Will Burns) of the following article on Frobes resonate with me. It's smart, well thought out and frankly, a nice strategic concept. This extends beyond our digital boundaries and garners a lot of respect for Beck and his camp (yes, the singer, Beck). Also makes me proud to be in the marketing industry.

Definitely worth the quick read, I promise.

http://www.forbes.com/sites/willburns/2012/08/09/beck-produces-a-genius-innovation-that-appeals-to-the-user-generated-generation/